2–4 weeks
Lead Routing
Route inbound and outbound leads by ICP, territory and load.
Connects to Salesforce · HubSpot · Pipedrive
Scope this build →
Build Studio
Custom builds. Scoped, engineered, native to your stack.
When off-the-shelf isn't enough, we engineer what you need, connected to your CRM,
your data and your business logic.
Fixed scope. Fixed price. Fixed timeline.
Typical scope · 8 weeks
Native to Salesforce · HubSpot · Dynamics · Pipedrive · Zoho + APIs
Fixed price · No scope creep
Featured build · Live
SAP Consulting · Managed Service Estimator
A 7-step guided estimator that replaces 3-hour scoping calls with 5-minute self-service quotes, for an SAP HR licensing reseller targeting EMEA mid-market.
LIVE
Step 01 — Workforce
Number of employees in payroll
Payroll complexity
Complex
Standard
Recommended setupManaged · 2 specialists · quarterly reviews
What we build
Six builds. Configured to your stack.
Each component is engineered for one job and connected to your CRM, data and logic. Start with one. Compound into a system.
3–6 weeks
AI Reporting
Automated revenue insights from CRM + data warehouse.
Connects to Looker · Power BI · Tableau · Snowflake
Scope this build →
4–8 weeks
Product Configurator
Guided buying flows with live pricing and proposal generation.
Connects to React + your CRM + your pricing engine
Scope this build →
2–4 weeks
Landings + CRM
High-converting pages with deep CRM integration and routing.
Connects to WordPress · Webflow · Astro + any CRM
Scope this build →
2–6 weeks
Stack Integrations
Connect CRM, billing, data warehouse and marketing stack.
Layer API + ETL + webhooks · iPaaS optional
Scope this build →
3–5 weeks
Custom Dashboards
Executive views built on your data, not generic templates.
Connects to Looker · Metabase · Hex · Retool
Scope this build →
How a build happens
From scope call to live system.
From scope call to live system.
In 2 to 8 weeks.
Every Custom Build follows the same four-phase delivery.
Fixed scope agreed before week 1. No surprises after week 4.
01
Scope
Week 0 · 1–2 days
We map your stack, business logic and integration points. You get a written scope: features, timeline, price. Fixed.
02
Architect
Week 1
We design the build, data flows, edge cases, integrations. You review and approve before code is written.
03
Build
Weeks 2–N
We engineer the build with your stack. Weekly demos. You ship feedback as it gets built, not at the end.
04
Live
Week N+1
We deploy, integrate to your CRM, train your team and document. Then you own it.
FAQs
What buyers ask before scoping a build
Do you build on top of our existing CRM, or do we have to move?
We build on top. Salesforce, HubSpot, Dynamics, Pipedrive, Zoho and custom CRMs — your data stays where it is.
What happens after the build is live? Do we depend on you?
No. Every build is documented and handed over. We offer optional retainer support, but the system runs without us.
How firm is "fixed scope"?
Scope is locked at week 0 in writing. Changes after that go through a formal change-order with a separate quote. No silent scope creep.
What if we need something not in the six builds listed?
The six are the most-requested categories. We've built systems outside this list. Talk to us — if we can scope it, we'll quote it.
Do you work with non-European teams?
Mostly Europe (Spain, Portugal, DACH). North American clients on a case-by-case basis when timezones overlap meaningfully.
Can we see other live builds besides Maingoal?
Yes — under NDA, in the scope call. We don't list every client on the public site.
Mid-journey
A Custom Build is one piece of the system.
Most clients combine builds with strategy (Sales Engine) and self-serve tools (Growth Tools) into one operated revenue engine. See where this fits in the full stack.
Not sure where you fit? Take the 5-minute Sales Engine Diagnostic, we'll tell you which layer makes sense to start with.
04
Sales EngineThe full system, end to end
03
02
Build StudioCustom Builds, scoped to your stack
You are here
Growth ToolsProductized, self-serve
01
ResourcesFree diagnostics & calculators
